Academic Project: The project was to pick a company and develop a visual identity that relates to who they are and what they want to be within their niche market. Below is rebranded identity manual of a non-profit charity called Child's Play. https://childsplaycharity.org/ . Syllabus Description: Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing, and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide.